module 13: focus groups

module 13: focus groups

  • module 13: focus groups
    9:30 am - 5:00 pm
    Fri 20/09: 9.30 am - 5.00 pm | S9 room 3.2

Course details

week 2


This highly interactive seminar reviews the theory and practice of focus group methods, and demonstrates how researchers can use focus groups to understand the issues, needs and ideas of particular groups (community groups, audiences, stakeholders, residents, users, customers, etc.). Participants will learn more about the history and theory of focus groups. Practical approaches to determining the appropriate use of focus group studies, design options, developing interview questions, recruiting participants, and moderating skills will be emphasized. This workshop will focus on the skills and knowledge needed to plan, implement, conduct and moderate focus groups. Participants will be able to practice their skills in terms of designing interview questions and moderating a focus group. They will also give each other feedback afterwards. After attending the seminar, participants are able to:

  • Understand and explain the potential and limitations of focus groups as data collection methods
  • Develop workable and useful research questions for focus group studies
  • Describe the process and procedures for planning, designing and implementing successful focus group studies
  • Demonstrate the ability to moderate focus groups

Course structure

The morning session will focus on theoretical aspects of conducting focus groups and will include practical tips on how to design and conduct focus group studies (e.g. Questions of how to develop workable questions, how to recruit participants, how to plan a focus group study will be emphasized). The afternoon session will focus on the practical aspects of conducting and moderating focus groups.


Basic knowledge of qualitative research methods is an advantage but not a requirement.


Dr. Sarah Dury is a post-doctoral researcher at the Department of Educational Sciences (VUB)


Venue Phone: +32 9 264 48 84

Venue Website:

Krijgslaan 281, Gent, 9000, Belgium