Theory and Practice of Questionnaire Construction and Analysis – ONLINE

Theory and Practice of Questionnaire Construction and Analysis – ONLINE

  • Day 1
    9:30 am - 4:30 pm
  • Day 2
    9:30 am - 4:30 pm
  • Day 3
    9:30 am - 4:30 pm

Course details

methodology course | level: beginner | register now
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affiliation: University of Antwerp


The aim of this course is to train students to prepare a scientific questionnaire with an emphasis on validity and reliability issues. Students will first learn about the possibilities and limitations of the questionnaire as a scientific method of data collection. Students will learn to critically assess various types of modes (F2F, telephone, mail, Internet), question formats, response formats, and question order. Students will be taught how to move from conceptual research questions to recordable questionnaire data through the process of operationalization.
Attention will also be paid to issues involved with using or adapting an existing instrument. Besides designing a questionnaire, students will also be taught how to prepare questionnaire data for analysis and how to analyze such data, and how to report the results.

This course consists of six sessions (morning and afternoon) done in 3 days. At each meeting the instructor will lecture on some theoretical aspects of the construction, conducting or analysis of questionnaires, introduce insightful exercises, and provide feedback to the work of students. Students will work in pairs on the exercises. This enables them to critically reflect on each other's performance.

Learning outcomes

After successful completion of this course students are expected to be able to:
- Reproduce the main characteristics of the questionnaire as a scientific means of data collection and compare it with other methods of data collection (observation, open interview, etc.)
- Identify the main factors that are decisive for the validity and reliability of a questionnaire
- Design a questionnaire by operationalizing research questions into topics, indicators, and items
- Construct a simple questionnaire or adapt an existing questionnaire
- Reflect on their own performance in constructing a questionnaire and critically judge the quality of a questionnaire conducted by somebody else

Course outline
• Day 1: Developing a questionnaire
o Introduction: the questionnaire as a scientific method for data collection
o Formulating research questions and operationalisation
o Question format, answering format and question order (and its effects on validity)
o Questionnaire mode (and its effects on validity)
o Sampling design

• Day 2: Collecting questionnaire data
o Formatting a questionnaire
o Guidelines for administration, including ethical issues
o Pilot testing your questionnaire and further refinement
o Using or adapting an existing questionnaire
o As a pair you can format your own questionnaire and pilot your questionnaire with three different persons in English. Based on your own experiences and peers’ comments improve you questionnaire.

• Day 3: Preparing and analyzing questionnaire data
o Preparing questionnaire data for analysis
o Scale construction by practically applying factor analysis to questionnaire data. Factor analysis will be explained (with a practical example). The difference between exploratory and confirmatory techniques will also be covered.
Finally, we will practice the use of factor analysis on sample data in SPSS in a hands-on lab session in the afternoon.



A good understanding of basic statistics is REQUIRED: students are expected to master descriptive statistics (frequency distributions, cross tables, mean, mode, median, pie charts, etc.), and measures of dispersion (variance, sd), confidence intervals and the classical z-tests and t-tests, correlation, and linear regression techniques and preferably factor analysis.

Background readings


PhDs and postdocs of a Flemish university: free of charge
Other academics, non-profit/social sector: €450
Private sector: €1200


University of Antwerp, City Campus, rooms to be announced.


dr. Jarl Kampen, dr. Martial Luyts

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