Focus group interviews for advanced users

Focus group interviews for advanced users

  • 19/11/2020
    10:00 am - 5:00 pm

Course details

qualitative seminar | level: beginner | register now
affiliation: KU Leuven


This highly interactive seminar reviews the theory and practice of focus group methods, and demonstrates how researchers can use focus groups to understand the issues, needs and ideas of particular groups (community groups, audiences, stakeholders, residents, users, customers, etc.). Participants will learn more about the history and theory of focus groups. Practical approaches to determining the appropriate use of focus group studies, design options, developing interview questions, recruiting participants, and moderating skills will be emphasized. This workshop will focus on the skills and knowledge needed to plan, implement, conduct and moderate focus groups.
The morning session will focus on theoretical aspects of conducting focus groups and will include practical tips on how to design and conduct focus group studies (e.g. Questions of how to develop workable questions, how to recruit participants, how to plan a focus group study will be emphasized).
The afternoon session will focus on the practical aspects of conducting and moderating focus groups. Participants will be able to practice their skills in terms of designing interview questions and moderating a focus group. They will also give each other feedback afterwards. After attending the seminar, participants are able to:
1. Understand and explain the potential and limitations of focus groups as data collection methods;
2. Develop workable and useful research questions for focus group studies;
3. Describe the process and procedures for planning, designing and implementing successful focus group studies;
4. Demonstrate the ability to moderate focus groups.


Due to Corona regulations, the maximum number of participants is 30. You will have to wear a mouth cap for the entire seminar.

Following a possible change in the current pandemic situation and new government regulations, it is possible that the seminar will be cancelled or done remotely.

Background readings


Due to the circumstances of limited places, priority is given to PhD students of a Flemish university
PhD's of a Flemish university: free of charge


Aula Emma Vorlat (AGOR 00.E20)
Leercentrum AGORA
Edward Van Evenstraat 4


dr. Dorien Brosens

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